Today, the job of an advertising agency has less and less to do with making ads. And everything to do with weaving its clients' brands into the culture: social media, events, sponsorships, integration in television shows and
web films, stunts, apps and on and on.
The problem is, by focusing on platforms and media outlets,
many agencies lose sight of their purpose: telling a great story.
Every brand is a story. And it's the job of an agency to help figure out
to tell it.
To understand the brand's mission; to decipher it's purpose;
to explore narratives
voices that tell the story in the most meaningful