They share people's values and communicate them clearly. They promote a purpose, not just a product. And they get noticed not because they think like advertisers; because they think like people.
People are bombarded by messages; Inspired Brands find new ways in. People have limited attention spans; Inspired Brands reward their interest. People want respect; Inspired Brands speak with their audience, not at them.
Inspired Brands don't barge into people's lives unannounced; they enter unobtrusively through the back door like a welcome friend.