2004-06 (Seasons 2-5; The Apprentice: Martha Stewart)
The gold standard of brand integration, demonstrated how a brands' marketing objectives could be seamlessly woven into the storyline of the show. Built out MBP team to assist in brand acquisition; personally responsible for negotiating millions of dollars in integration fees.
Responsibilities included:
• Development of branded show "tasks" with built-in metrics
• Pitching concepts to marketing managers
• Negotiating integration fees
• Working with episode producers to ensure compliance with Schedule A deliverables
• Overseeing licensing of "The Apprentice" branded merchandise
• Collaboration with Legac Interactive to
create online/video/CD-ROM versions of "The Apprentice"
