A branded online social network that lets fans of individual sports teams mouth off against fans of their team's weekly rivals in a competitive, play-to-win format. Fans challenge each other via user generated content and the community votes on which fan creates the most convincing argument. Weekly winners and several of their friends are picked up by the Ultimate Tailgate Machine (Madden-mobile on steroids) and taken to that week's game.
Currently in development on Rocker vs. Rocker, Comic vs. Comic and several other social networks that utilize this "versus" technology.
