Cool Change presents an unprecedented opportunity to harness the power of the world's largest media company to help save the Planet. On May 9th, Rupert Murdoch committed News Corporation, with its global reach and extraordinary content holdings, to shift corporate and personal behavior by calling upon the assets and resources of some of the world's most vital brands to create a genuine partnership to protect the Earth's climate for future generations.
The components arranged within News Corp to promote Cool Change can extend well beyond television - to print, online, mobile and the entire digital domain. In fact, beyond media itself. Cool Change presents itself as a stand-alone brand capable of global extensions to retail, publishing, licensing, business operations and elsewhere into the lives of those touched by News Corp's properties. Impacting not only consumers, but also the very DNA of News Corporation and its trading partners around the world.
