Re:Vision

• AARP: 50/50*
• ABC NEWS
• AHAVA
• AIR FRANCE
• THE APPRENTICE*
• CAVIT
• CAVIT GPC*
• CITI
• CENTRAL FLORIDA ZOO
• CHASE+FACEBOOK*
• COUNTESS MARA
• CRAIN'S NY
• DISNEY: HIDALGO*
• EBIZJETS
• FAN VS. FAN*
• FOX: EARTH TO HOMER*
• GMA+BURLINGTON*
• HYUNDAI: MOTOR CITY AL*
• LALIQUE
• LIBERTY TRAVEL
• MGM: WALKING TALL*
• MOUNT GAY RUM
• NEWSBAR
• NIKON EYEWEAR
• RC COLA
• RC EDGE
• ROTHMAN'S
• SONY: BEWITCHED*
• TERRA CHIPS
• TRACFONE
• UNCOMMON SCHOOLS
• *Brand Entertainment

Challenge

Build premium position in a category heavily dominated by Bacardi.

Creative Spark^TM

Authentic Island Adventure.

Details

Developed print campaign in national men's magazines supported by sponsored events and other added-value opportunities.

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