Entertainment That Sells Stuff
We're not just about making advertising, although that's a lot of what we do. We are about creating new, alternative ways to connect with people through entertainment-based programming.
Our work with producer Mark Burnett developing brand integration for The Apprentice became the gold standard for how brands get woven into the storyline of a show. For Rock Star: INXS and The Contender, we helped establish a pricing model for brand participation that shaped the industry.
But integrating brands into shows is only one way to achieve our ongoing objective: reaching people through a shared entertainment experience. Here are some of the others we've created:
